It may have started with that Elave Nothing to Hide ad but it seems more and more mainstream companies are using simple nudity to tout the natural character of their products. Recently the cosmetics company lush used simple nudity in their Get Naked campaign to tout their reduction of unnecessary packaging for their products. Employees voluntarily stripped down to nothing but aprons with the Get Naked slogan. @MayorGregor Employees are getting NAKED at our West4th shop today at noon to educate about the detrimental impact of over-packing. Join us? pic.twitter.com/McQZdtHYD9 — Lush North America (@lushcosmetics) May 31, 2017 Lush is
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